Cloud kitchens
Several brands, one kitchen, one queue, margins you can actually see
A cloud kitchen lives or dies on margin, and marketplace commission is the biggest line on the cost sheet. Rapid Eats gives each of your brands its own WhatsApp bot and storefront, feeds them into one kitchen queue and one rider pool, and splits the ledger by brand so you can kill the concept that is not working.
The problem
What is quietly costing you money today
Commission eats the margin the model depends on
Without a dining room, a cloud kitchen’s entire revenue is delivery. Paying a large commission on every order to a marketplace means the business is built on the thinnest possible margin from day one.
Five tablets, five brands, one confused kitchen
Each brand on each marketplace has its own tablet buzzing on the pass. Tickets are re-typed, the same chicken is prepped twice, and nobody knows which brand the order on the grill belongs to.
You cannot tell which brand is profitable
Payouts arrive lumped together. Refunds, promotions and packaging costs are not attributed to a brand, so the decision to launch or close a concept is made on gut feel.
What changes
What Rapid Eats does differently
Each brand gets its own front door
A separate WhatsApp number, storefront, logo and menu per brand, all managed from one console. Customers see the burger brand or the biryani brand, never the kitchen behind it.
One queue on the pass
Orders from every brand and channel land in a single console queue, tagged by brand and with shared prep items visible. The rider app and dispatch board work across brands, so one bike can carry two brands to the same block.
Settlement split by brand
Every payment, fee, refund and payout is tagged to the brand that generated it, even though the money lands in one account. Export per brand to see true contribution margin. Standard RapidGateway payment rates apply.
Launch a concept in days, retire it in minutes
Testing a new dessert brand means a new menu and a new number in the console, not a new tablet and a new marketplace onboarding. If it does not take, switch it off and keep the customer list.
Recommended modules
Start with these, add the rest when you need them
Every module shares one menu, one customer list and one settlement view, so you can switch on the next piece without re-entering anything.
- WhatsApp OrderingFull menu, cart and payment inside WhatsAppSee the module
- Ordering Website & AppsYour own branded storefront, no commissionSee the module
- Delivery & RidersDispatch, tracking and COD collectionSee the module
- Payments & ReconciliationRaast, JazzCash, Easypaisa, cards, settled and reconciledSee the module
- Loyalty & MarketingPoints, vouchers and WhatsApp broadcastsSee the module
Frequently asked questions
How do customers find a cloud kitchen brand without a marketplace?
Mostly through Instagram, TikTok and Google Maps, which is where cloud kitchen brands already spend their marketing budget. A WhatsApp link in the bio and a storefront link on the Google Business Profile turn that attention into direct orders, and loyalty broadcasts bring customers back without paying for each one.
Can two brands share ingredients and prep in the console?
Yes. Items from different brands can map to shared prep components so the kitchen sees combined prep counts and so marking an ingredient out of stock takes the right items off every brand’s menu at once.
Can I keep marketplace listings as well?
Yes. Many cloud kitchens keep marketplaces for discovery and move repeat customers to the direct channel. Rapid Eats does not require exclusivity.
Do I need separate WhatsApp Business accounts per brand?
Each brand needs its own number so the customer sees the right brand name, but they all sit under one Rapid Eats account and one console. We handle the WhatsApp Business platform setup for each number during onboarding.
See two brands run from one queue
Book a demo and we will set up two of your brands with their own numbers and menus, place an order on each, and show the brand-split settlement view.